What Is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

I’m Interested in
This Program

NEW BATCH IN VASHI

Weekdays 31th December 2018
Location Vashi

NEW BATCH IN THANE

Weekdays 31th December 2018
Location Thane

Why join Asterix for Digital Marketing Certification?

100% PRACTICAL APPROACH

We have best of the trainers with a belief that best friend of an developer is a Keyboard, hence we have 100% Practical Approach policy.

SMALL BATCHES

We keep our batch sizes small for qualified attention and proper practical time. Smaller batches help both trainer as well as trainees to work well on the concepts.

PORTFOLIO PROJECT

Our Portfolio Projects makes your resume outstanding. We make projects based on Real Time problems, so every batch is doing some great projects and the experience help them deploy the concepts they know.

PLACEMENT ASSISTANCE

Our Placement unit make sure that you are quite comfortable in presenting to the companies we are tied up with. We give 100% Job Assistance.

Topics Included

  • Introduction of DIGITAL MARKETING

  • ON PAGE

  • GOOGLE ANALYTICS

  • EMAIL MARKETING

  • INTRODUCTION TO WEBSITE DEVELOPMENT

  • OFF PAGE

  • REPORTING AND ANALYSIS TOOLS

  • SEARCH ENGINE MARKETING

  • GOOGLE WEBMASTER TOOL

  • SOCIAL MEDIA OPTIMIZATION

Detailed Syllabus

DIGITAL MARKETING

Topics Included - What is marketing?, What is Digital Marketing? , Diff between Digital Marketing Vs Traditional Marketing, What do you know about Google?, How Search Engine works? - Facts about Google, - Crawling, - Indexing, - Processing, Ranking Factors of Google, Search Engine Updates (Panda & Penguin Update) etc.

Introduction of DIGITAL MARKETING

Topics Included - Types of Websites - Static, Dynamic, Basics of HTML / CSS, What is JavaScript?, What is CMS?, Why WordPress CMS?, WordPress Installation on Server, Understanding the Dashboard, Changing the default Settings, Installing and customizing themes, Content management in WP, Creating categories, pages and posts, Adding menu to site, Adding widgets to site, Installing useful plugins for site features, SEO specific plugins etc.

SEARCH ENGINE MARKETING

Topics Included - What is Search Engine?, Types of Search Engines, What is Search Engine Optimization?, Search Engine Optimization Types - Black Hat SEO, - White Hat SEO, - Gray Hat SEO. SEO Life Cycle - Requirement Gathering, Keyword Research/ Placement, Competition Analysis, On Page Optimization / Ranking Factors, Off Page Optimization / Ranking Factors, Difference between Organic and Inorganic, What are Search Operators?, What are Keywords?, Types of keywords - Primary, Secondary, Long Tail Keyword. Keyword Research Tools, Keyword Planner tool etc.

ON PAGE

Topics included - Initial Site Analysis, Competition Analysis, Keyword Placement, Title/Description/Keyword/Other Meta Tags Development, Site (URL) Structure Analysis, URL renaming/rewriting, H1, H2, H3 Tags, Anchor Text, Image Optimization, Use of robots.txt, HTML Validation, Doorway Pages, Invisible Text, Cloaking, XML Sitemap, HTML Sitemap, Canonical Implementation, Understanding 301, 302, 404 Response code, Domain names and Exact match domain concept, Internal Link Strategy, Footer Optimization, Keyword density, Keyword Effectiveness index etc.

OFF PAGE

Topics included - What is Domain Authority?, How to Increase Domain Authority, What is Page Authority?, Page Rank - What is Page rank, How to increase Page Rank, Backlinks - What are backlinks, Types of Backlinks, DoFollow, NoFollow, Link Building, What is Link Building, Types of Link Building, One Way links, Two Way links, Three Way Links, The importance of Links for SEO, Link Wheel, Directory Submission, Type of directories, Type of directories, Article Marketing, Submitting Press Releases, Business Directories, Local Classifieds, Blog Creation and promotion, Blog Comments, Local and regional search engines, Forum & QnA, Social bookmarking, Search Engine Submissions, Sitemap Submission etc.

GOOGLE WEBMASTER TOOL

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Topics included - Adding a Site and Verification Process, Configuration, Settings, Geographic Settings, Website Health, Crawl Errors, Crawl Stats, Google Fetch, Robots.txt tester Blocking the Crawler and blocked pages, Traffic, URL Parameters, Search Queries, Links to Site / Internal Links, Sitemaps, Remove URLS from index, HTML Suggestions, Content Keywords, Structured Data, Data Highlighter, Schema.Org etc.

GOOGLE ANALYTICS

Topics included - Introduction, How Analytics tool works, Cookie Tracking, Get started with Google Analytics, Account Creation, Get tracking ID & add in website, What is Bounce Rate?, How to reduce bounce rate, Integrate Adwords & analytics Account, Measure performance of campaigns via analytics, Understanding Filters & segments etc.

REPORTING AND ANALYSIS TOOLS

Topics included - Website Analysis Tools, Keyword Density Checker, Broken link Checker tool, Spider simulator tool etc.

SOCIAL MEDIA OPTIMIZATION

Topics Included - What is Social Media?, Understanding its importance, Social Media Marketing, What is viral marketing & importance?, Marketing in social networking websites, Blogging, Facebook, Twitter, LinkedIn, YouTube, SlideShare, Social Media Management Tool (SMMT) etc.

EMAIL MARKETING

Topics Included - How Email works, Challenges while sending bulk emails, Email marketing Tools etc.

SEARCH ENGINE OPTIMIZATION

Search Engine Marketing Overview, Introduction to Google AdWords, Navigating through Google, Understanding Google AdWords Structure, Working with Keywords.

Detailed FAQs

Batches are available throughout the day, you can attend any batch as per your convenience, but you must notify your coordinator before changing the batch.

Yes, you will get the training and project completion certificate by Asterix Solution.

Yes, apart from training Asterix Solution also runs a development unit, hence we give some part of project to our students.

Yes, you can take break for a valid situation and later join back in any other batch.

You can schedule a revision time with your trainer, or sit in any other batch with same topic free of cost.

Yes, we allow the fees payment to be in 2-3 installment through cash, cheque or Internet banking.

Yes, we provide 100% Job Assistance for Digital Marketing Certification.

Student Reviews

Companies Where Our Students Placed